Working on brands and visual identities is a skill set I have always pursued and enjoyed.

Along with the creation of the identity itself, there is still the supporting assets, the guidelines and toolkits and branded documents allowing the client to hit the ground running .

A white ceramic mug with coffee, placed on a white surface with gray marble pattern.
Logos of NSCP in black, white, and gold with decorative pattern.

NORTHERN SYDNEY CONSULTANT PSYCHOLOGISTS

I crafted a visual identity for a psychologist consultancy that was envisioning a unique, elegant and professional mark to reflect the businesses position.

Using interlacing paths and the company’s initials to create the monogram, teamed with the timeless colour palette, created the distinct look the client was aiming for.

Black promotional poster with white text reading 'William Terrace Oxley' in the center.

WILLIAM TERRACE

Most of the clients the studio I was was apart of was creating marketing material for mulit-million / billion dollar developments. Occasionally we produced a an identity and key pieces of collateral for smaller, bespoke developers.

I created the visual identity, name and collateral that incorporated the new identity and aligned with the parent company’s core brand.

Visual identity and brand for Sydney based interior designer
A collage of five squares and a large centered logo, each containing the LVC logo in different colors and sizes on various backgrounds, including white, black, light blue, olive green, and white.

LOUISE MCLEOD INTERIORS

I created the visual Identity for a small interior design business based in the north of Sydney.

Creating a traditional, strong vision the owner aligned with. Bold, black and white personalised serif monogram logo mark. To compliment the identity I created all the assets and marketing material.

Visual identity for the Supercars Championship partnership with Virgin Australia, Dunlop Series, and a racing truck with large Supercars logo and sponsors.
An airplane with Virgin Australia branding parked on an airport tarmac, with a large truck and two support vehicles nearby, under partly cloudy skies.
Example of visual identity Visual identity for the Supercars Championship partnership with Virgin Australia

SUPERCARS CHAMPIONSHIP AUSTRALIA

Working with the Creative Director, I set up and created the new logo to reflect the new title sponsor of the series. The final logo reflected all the stakeholders brand values and corporate styleguides. This then filtered down to all the other touchpoints of the brand.

The marketing material I created and rolled out included the Super 2 Supercars development series, the media transporter truck, the Paddock Club (The top tier hospitality lounge) and online assets, merchandise and promotional collateral.

Logo for the Hyundai A-League featuring an orange football and the Hyundai logo with the text "A-League" in bold orange and black letters.
Logo grid of the Hyundai A-League soccer teams, including Melbourne Victory, Melbourne City, Wellington Phoenix, Western Sydney Wanderers, Sydney FC, Perth Glory, Adelaide United, Central Coast Mariners, Newcastle United Jets, and Brisbane Roar.

A - LEAGUE

Working from sketches and directions from the Creative Director, I created the art that was used across all of A-Leagues brands touch points.

Along with the initial brand, we created the visual identity to include the title sponsor, at the time, Hyundai. We then set about creating every teams personalised logo to align with the new visual identity. Allowing the FFA brand to take a step back to allow the teams colours to be the dominant feature was an overall part of the brand strategy.

A colorful cartoon illustration of a dog with a mustache sitting on top of an ice cream cone with a small duck-shaped topping on the ice cream. The background is pink and the text says 'Beagle and Pudge' in large, colorful letters.

BEAGLE AND BUDGE

A fun, small project creating a visual identity for a clients entrepreneurial daughter who was creating ice cream brand named after their family pets.

Following the creative brief, I created an identity with a few alternating wordmarks, logos and assets. I made sure the assets were going to be easily usable for them to create stickers and signs adn any other material they might need.