Digital
Work specifically for online applications
AMEX Promotion
Working closely with the creative and development team I setup the desktop and mobile apps. Social ads directed at existing customers followed.
Although the Amex global style is quite rigid, ensuring all corporate comms are easily manageable for their customers, they still ensure a designer can incorporate creative and messaging effectively.
WESTPAC
Working closely with the creative and development team I setup the desktop and mobile apps. Social ads directed at existing customers followed.
Using an easily manageable platform, adapting multiple creative campaigns to showcase the clients products and customer stories.
ONLINE DETAIL AID
Using product styleguide, I create a multipage online detail aid, setup for a tablet presentation, for medical professionals. This included graphs, icons and typographical hierarchy.
Invisalign
I created a new look and feel, icons and infographics for an existing platform that allowed specialist to showcase the products advantages, upload clients progress though out their consult.
Creating layouts with identifiable and manageable information, continuity of graphs, icons and imagery made the site a success with the client rolling the design across other regions.
Agency Website
Collating, creating and collaborating with a freelance developer, I was tasked to ensure the website lived up to the Creative Directors standards and up to date with with new work and current press releases and articles.
Mobile apps
UI for McCann Health app development. Working with the digital producer to create a product we could easily populate and roll-out for client launches/campaigns/updates.
RETOUCHING
Retouching images comes in many forms. Colour correcting, general clean up, deleting items or recreating environments. Small things change from initial concept to the final product and retouching can be essential.
The few examples above were chosen for their talent but the images didn’t allow for the the concept to hold the creative messaging. So working with the interstate team, I was able to retouch the image to suit the creative..