The creation of most digital assets and print jobs are largely the same, if not identical, and are created in mostly the same programs. I’ve added a few regularly requested work that encompass much of digital work I create.

Much of how you create is based on the platform the client is using which is another aspect to creating for digital.

And lets not forget the push of a.i. I’ve added a few uses I worked on for the property sector.

Roll out of American Express Campaign

AMEX

Rollout of Westpac digital campaign assets

WESTPAC

EDMS

EDM for Park House, premium property Brisbane
EDM for Royale, premium property Gold Coast
EDM for Symphony Residence, premium property
EDM for Vista Residences, premium property  Gold Coast

SELECTED DIGITAL PROJECTS

With the digital environment becoming ever more accessible, the demand for messaging to be incorporated across an ever-expanding range of placements continues to grow. Digital comes in all types and styles, and is always needed immediately.

Being assigned a brief that includes creating assets in a platform new to you is now almost part of the job. Ensuring a client's latest campaign assets are on-brand and technically correct is paramount, as is understanding that allowing the client to use them on their own terms can be equally key.

Here are some examples of campaigns I’ve been apart of. From the highly organised and platform specific to branded assets being more organic and some on the clients subscription platforms

Floor plan of a house featuring three bedrooms, two bathrooms, a central living room, a dining area, a kitchen, and an outdoor patio.
Modern open-plan living room and kitchen with large windows showcasing cityscape and stadium view, neutral-colored furniture, marble kitchen island, dining table with chairs, and outdoor balcony with seating.

Creating a usable render with nothing more that a floor plan is achievable… with enough patience.

Modern residential complex with tall, curved buildings, lush greenery, palm trees, and a driveway with cars, featuring a waterfall and landscaped outdoor areas.

Crating a more engaging visual with animated environments.

A.I. PROJECTS

The inescapable charge of ai, without doubt, is already being used in all studios.

I’ve been using different models for curating moodboards, additional lifestyle imagery, b-roll video, animating renders and turning a basic floorplan into render ready to animate.

Professional facing detail aid

MONOFER ONLINE DETAIL AID

A freelance project working with the creative director. I helped create a multipage online detail aid. This entailed creating multiple sections, layouts and infographics all created to the creative direction. Final output was for a tablet/screen presentation for medical professionals.

Invisalign orthodontic treatment professional facing database

INVISALIGN ONILNE CRM PLATFORM

I created a new look and feel, icons and infographics to re-skin an existing platform for specialist to showcase the products advantages, upload clients progress through-out their consultation.

Creating layouts with identifiable and manageable information, continuity of graphs, icons and imagery made the site a success with the client rolling the design across other regions.