The creation of most digital assets and print jobs are largely the same, if not identical, and are created in mostly the same programs. I’ve added a few regularly requested work that encompass much of digital work I create.

Much of how you create is based on the platform the client is using which is another aspect to creating for digital.

And lets not forget the push of a.i. I’ve added a few uses I worked on for the property sector.

Screenshot of American Express website homepage in desktop and mobile view, promoting the Amex App, quick tour, rewards program, and membership benefits.

AMEX

Webpage showing a financial services advertisement with a red banner that reads 'Fast, easy payments for your business.' and an image of a bank teller handing a receipt to a customer. The page includes a welcome message, a personalized greeting area, and details about payment solutions and benefits such as fast payments, reconciliation, and real-time monitoring.

WESTPAC

EDMS

A promotional flyer for Park House on Crosby featuring a modern residential building, interior images of bedrooms and living spaces, outdoor terrace, and details about luxury residences, amenities, and contact information.
A promotional image for Royale Gold Coast luxury beachfront apartments, showing a high-rise building with glass balconies overlooking the ocean, construction progress updates, and two men in safety vests discussing the project.
Invitation for Symphony Residences at Auckland, featuring a modern building with curved architecture, and details for booking an appointment at Immersion Gallery, Wellesley Street, Auckland CBD.
Promotional layout for Vista residential development featuring images of swimming pools, luxurious interiors, and available apartment options with starting prices, including contact information and developer details.

SELECTED DIGITAL PROJECTS

With the digital environment becoming ever more accessible, the demand for messaging to be incorporated across an ever-expanding range of placements continues to grow. Digital comes in all types and styles, and is always needed immediately.

Being assigned a brief that includes creating assets in a platform new to you is now almost part of the job. Ensuring a client's latest campaign assets are on-brand and technically correct is paramount, as is understanding that allowing the client to use them on their own terms can be equally key.

Here are some examples of campaigns I’ve been apart of. From the highly organised and platform specific to branded assets being more organic and some on the clients subscription platforms

Floor plan of a house featuring three bedrooms, two bathrooms, a central living room, a dining area, a kitchen, and an outdoor patio.
Modern open-plan living room and kitchen with large windows showcasing cityscape and stadium view, neutral-colored furniture, marble kitchen island, dining table with chairs, and outdoor balcony with seating.

Creating a usable render with nothing more that a floor plan is achievable… with enough patience.

Modern residential complex with tall, curved buildings, lush greenery, palm trees, and a driveway with cars, featuring a waterfall and landscaped outdoor areas.

Crating a more engaging visual with animated environments.

A.I. PROJECTS

The inescapable charge of ai, without doubt, is already being used in all studios.

I’ve been using different models for curating moodboards, additional lifestyle imagery, b-roll video, animating renders and turning a basic floorplan into render ready to animate.

A digital advertisement for MonoFer, a supplement for iron deficiency, showing images of women, including a pregnant woman, and text about iron deficiency and treatment benefits.

MONOFER ONLINE DETAIL AID

A freelance project working with the creative director. I helped create a multipage online detail aid. This entailed creating multiple sections, layouts and infographics all created to the creative direction. Final output was for a tablet/screen presentation for medical professionals.

A computer monitor and a tablet displaying information about Invisalign orthodontic treatment with a 3D model of a clear aligner. Below are three informational pages about smile aesthetic, teeth straightening benefits, and treatment process.

INVISALIGN ONILNE CRM PLATFORM

I created a new look and feel, icons and infographics to re-skin an existing platform for specialist to showcase the products advantages, upload clients progress through-out their consultation.

Creating layouts with identifiable and manageable information, continuity of graphs, icons and imagery made the site a success with the client rolling the design across other regions.