Virgin Australia Supercars Championship
Design • Creative Art
Updating the logo to reflect the new name and title sponsor. This then filtered down to other tiers of the brand.
The Lott
Finished art
This was a technical brief to create a rainbow gradient that look as solid and smooth in all touch points with the main concern of banding on backlit signage.
The final result is bright and the colour transitions smooth.
A League
Finished art • Design
Working from sketches/directions from the Creative Director, the evolution of this logo to it's final stage was a rewarding experience.
A-League team colours
Finished art • Design
Allowing the FFA brand to take a step back to allow the teams and their colours to be the dominant feature was an overall part of the brand strategy.
Clearing the Air
Finished art • Design
Clearing the Air was a theme created for a clients conference relating to breathing problems.
With the initial concepts and collateral concepts rejected at the last minute, I was then asked to come up with a logo and style to be show to client the following day.
With the client happy with my new designs, we had 2 works ready to go to press that afternoon.
Product Launch
Finished art • Design
Trade stand, t-shirts, app, printed pieces.
GO Mastercard
Design • Art direction • Finished art
Rebranding the Go branded MasterCard, working with freelance creatives and the CD, I finalised the design and lifestyle imagery for the cards, print and digital.
Total Sync
Design • Art direction • Finished art
Creating a look and feel for a mobile massage therapist that definitely didn't want 'health spa' territory. A look that was more of a sport/active brand. As a small business, the brand needed to be remembered and recognisable for what it is at first sight.
Northern Sydney Consultant Psychologists
Design • Finished art
Creating a logo for a small psychologist consultancy that wished for a unique, elegant and professional mark that would could be used across a variety of touchpoint.
Interlacing the paths of the logo to create the companies initials mixed with the timeless colour palette has created the distinct look the client was aiming for.
McCann Social
Design • Art direction • Finished art
Updated a very tired internal brand.
