A majority of my work is follow to Guidelines, Key Visuals or a previous design to create the final suite of collateral. The key is to understand the messaging and the final placement because rarely do the Guidelines or Key Visual take into account the variety of artwork that is needed.
Coca Cola
I was briefed to created a wide range or POS for the launch of the Coca Cola World Cup promotion.
Internal Credential Book
Finished art • Design
Working off the existing credentials book, I was briefed to created the pages to showcase the studios new work.
Caltex B2B
Caltex B2B had been freshly rebranded and I was tasked with creating all the new collateral and documents for the different departments within B2B.
This included printed documents, digital/online/presentations and proposals, including infogaphics and icons.
Paddock Club
After helping create the overall style that incorporated cues from the two brands. This included all the signage for the exclusive area for all the races.
Doctor / Patient collateral
Creative Art • Design
We needed a series of booklets to inform early to late teen patients about what to expect from their diagnosis. Working again with a style already created, the design was smart, minimal and required a series of different icons an infographics.
A5 Mailer
Finished art • Design
10+ variants, spot UV, silver foil diecut, retouching illustraion and Finished art.
Product Display Kit
Finished art • Design
I was asked to create a new display kit for and injection device. Paring back the current collateral, I created a functional and clean package that clearly displayed the device and it's features and was able to hold print collateral in a pocket attached to the lid.
Trade stand
Finished art
A large part of working within healthcare advertising is creating collateral for trade shows and this includes the stand they take on the road.
Sometime it's as involved as creating an entire theme with bespoke collateral, other times you're just creating a larger version of documents you created for press.
Detail Aids
Finished art
Large, usually tabbed, detailed documents on products and their benefits. These documents are very long and contain many graphs, infographics, special printing techniques.
Recently we have turn most into digital documents of some description for client reps to take on tablets to potential customers.
Direct Mail - GE Money Home Loans
Finished art • Retouching
I’ve worked on many DM pieces. This piece is older but still looks clean and is a good example of the complexities of the jobs I’m used to working on.
GE Money Home Loans. My Creative Director would scamp up his ideas and I would mockup/retouch/design. New pieces were created monthly for a variety of GE Money divisions.
