A few examples of recent work.
Brisbane Airport
Hoarding and Maps
Role
Design, Finished Art, Illustration
Based on brand guidelines, I created a series of internal hoarding for Brisbane airport while they upgraded the internal amenities. The hoarding played an important part in helping travellers navigate around the airport and highlight what was to come.
I also created a series of maps for Brisbane Airport website to help navigate Skygate Centre. I also upgraded a new suite of maps to aid in the navigation Brisbane Airport.
A.I
Static images and animations
Role
Design
With AI becoming a larger part of marketing as a whole, it’s was important to tread lightly to ensure everyone is on the same page as to what we could use to create new assets. Much of what you learn is by experimenting on the job and personal research. Using the multiple tools I’ve been creating animated videos for social posts or for editors to create longer form videos.
Other avenues were the ability to create assets from nothing more than a floor plans.
For both directions, creating assets that appear on brand, meet an expected quality, reflect accurate finishes, and are ready for marketing purposes is no small feat. They still demands the same creative insights, brand knowledge, product knowledge, and all departments collaboration.
LDK - The Landings
Signage and Print Collateral
Role
Design, Illustration, Finished Art
Illustrated masterplan map, site signage and print collateral all need to align on the launch of an rejuvenated brand. I rolled out brand assets, a wide variety of printed collateral and all site signage based on the new brand.
The Bird Group - William Terrace
Identity and Print Collateral
Role
Design, Finished Art
Creating a an identity for the marketing campaign for a clients 2 a joining lots. This also entailed creating additional collateral to sit along side the clients master brand.
Digital
Social & online collateral
Role
Design & Finished Artist
Working within established brand guidelines, I collaborate closely with creative teams, account managers and clients to produce engaging digital assets. Whether adapting campaign concepts or developing artwork from supplied creative, I ensure every asset aligns with brand standards while meeting the technical requirements of each platform and audience.
My experience covers a broad range of digital platforms, including social media, web, email campaigns (EDMs), digital brochures, interactive PDFs, online advertising, presentation materials and online presentation platforms.
Andrews - South Beach
AI & Hoarding
Role
Design & Finished Artist
As part of a larger studio, you are not always working across the entirety of the campaign but you might create work that become the visual cornerstones of launch campaign .
I’ve selected an example of A.I. animated renders I created that are now used as the main video on the website as an example of creating A.I. assets that are usable in the real world.
The second image is an aerial of the hoarding for the same development in Surfer Paradise.
This was created from the initial concept, but was a little bit of a merry go around with many updates and many changes as the creative expanded.
It’s a good example of work that displays the size and scale of some of the work I do. Knowing how the assets will reproduce, how they will live in the real world, understanding the printer and installers needs, understanding how one change can affect the rest of the job. All these things are needed to ensure the images you see on screen can become an effective part of a campaign.